Something Curious At Yahoo! These Days

I could be wrong but my money says, “Look for some kind of big announcement from Yahoo! in the near future”.

I don’t have anything concrete to tie that claim to but here are three quick have got me thinking:

1. There have been whisperings lately about Yahoo!’s commitment to search and/or the lack thereof. 
2. Yahoo!’s leadership changed this last year with the promise of getting Yahoo! headed to increased profitability.  Newly named CEO Jerry Yang said in late July, “There will be no sacred cows and we need to move very quickly.” also “I intend to spend the next 100 days or so focused on mapping out a strategic plan for long-term success, working with our teams to put the right organization and the right people in place, and making any necessary changes.”  Hmmm, 100 days ended not too long ago.
3. Yahoo! chose not to send representives to Search Engine Startegies Chicago show earlier this month. (While they did have representatives at WebmasterWorld’s PubCon it was announced in 2006 that Yahoo! had signed a two year sponsorship agreement with PubCon.)

It’s certainly possible that I’m just reading too much into random events but don’t be surprised if the Search industry is soon buzzing.