My buddy Oilman has a liveblog write up on the Microsoft Live Search Cashback program which was officially announced today at Advance08. Read his writeup for details on the program but the basic theory is that if you purchase items from advertisers on Live Search you will get a small percentage of the purchase price back in a rebate. (The rebate is held 60 days to keep people from buying an item, returning it and still collecting the rebate.)
Microsoft is not the first company to try and incentivise search in fact this isn’t even the first time Microsoft has tried as they used prizes from puzzles and games through Live Search Club previously. However, they are connected to some large retailers, eBay for example, and it will be interesting to see the public’s reaction to the program.
Unortunately, when I wandered by Live Search and tried looking up some computer hardware I found that clicking on the LiveSearch Cashback logo in the top right of the page or clicking on a cashback advertiser took me to the famous, “Internet Explorer cannot display the webpage” page. Whether that means they overloaded their server(s) with so many excited visitors or they launched prior to having the system bug free I guess we’ll have to wait to see.
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